OCTO

OCTO is an architectural studio, in whose portfolio you can find designs of residential compounds and villas, office buildings and shopping centers. OCTO was founded by two young Polish architects, Krzysztof Kotala and Jakub Fibich, whose projects are characterized by modern and functional design, which also ties into the history and features of the place. OCTO already had a previously registered logo in gold/ yellow. My goal was to design an updated visual brand identity coherent for three cooperating companies: Lux Investment, OCTO and ION Studio. To achieve this, each company uses fonts from the same font family and the same style of graphic elements. Moreover, the same three colors are used, but in different proportions: the main colors in OCTO's visual communication are Pure White and Deep Ocean Blue. Gold appears as an additional and active color. It is also used in printing (hot stamping) and on advertising gadgets. For OCTO's needs, I designed business cards, letterheads and project documentation layouts. I also assessed the existing website paying special attention to the new brand identity, suggested several changes to the code and created a new form of project presentation. Next, I designed new graphics and website elements which I implemented to WordPress. I also retouched the photos in the portfolio. |   2019-2020   |