Magda Kowalska creepart | Art Direction, Graphic Design and Strategy for Brands

My name is Magda Kowalska

For over 13 years, I have been designing visual communications for companies, architecture studios, premium brands, and the creative sector.

I combine logic with aesthetics, diagnose inconsistencies, and develop creative concepts alongside branding strategies, designing visual systems that drive business goals and brand growth.

Areas of Expertise

Visual Identity & Communication Systems

Designing structured visual systems that create a cohesive brand architecture across all physical and digital touchpoints.

I create visual systems that set brands apart in the market and build long-term relationships with audiences.

I make design decisions based on strategy, translating business goals into a visual language.

Branding, Rebranding & Brand Strategy

Developing narrative foundations from scratch – including naming, positioning strategy, Tone of Voice, and visual identity.

I implement visual systems that enable brands to present their products and services more effectively.

Visual Consultations & Optimization

Diagnosing and refining brand communications where the visual setup fails to match the true value of the business or requires systemic alignment.

I diagnose inconsistencies in existing visual identities and implement corrective processes, translating business goals into design.

These actions directly eliminate visual chaos, increasing brand recognition.

Visual Storytelling & Illustration

Creating original digital collages and illustrations that build a deeper narrative identity, expanding the brand's visual language.

Through symbolism and visual narratives, I create memorable imagery that defines a brand's language and moves beyond standard product presentation.

Collaboration Model

I built the collaboration model on three core pillars:

• Communication → enables solutions that meet specific objectives and eliminate guesswork.

• Organisation → provides decision-making clarity, schedule transparency, and timely execution.

• Milestones (Small Steps) → prioritises tasks and ensures smooth progress through the process without feeling overwhelmed.

Education

2015-2018
Master of Art (MA)
Academy of Fine Arts in Warsaw
Faculty of Graphic Arts: Visual Communication and Poster Design
Faculty of Sculpture: Spatial Practices (Audiovisual and Interdisciplinary Art)

2011-2015
bachelor's degree (BA)
Academy of Fine Arts in Warsaw
Faculty of Sculpture: Spatial Practices (Audiovisual and Interdisciplinary Art)

2004-2008
bachelor's degree (BA)
Collegium Civitas
International Relations

Since 2019, I have been a member of the Association of Polish Graphic Designers (STGU).

Inspirations

I am inspired by Japanese art and culture. The concept of MA 間, which refers to the concept of emptiness (distance) in space, pause in time and interval in music, is particularly close to my values. By emphasizing the presence of emptiness, MA refers to harmony, thus emphasizing the existence of complementary elements.

Contact

E-mail: creepart.kowalska@gmail.com

Phone no.: +48 609 333 882

Please click the button below to use the contact form.

Click the button below to book a 15-minute video call.

Privately

I am an animal and nature lover, addicted to reading.

In 2025, I successfully passed the state exam and obtained the title of Cat Behaviorist. I conduct behavior disorder therapy, as well as preventive and educational programs in which I use my graphic design skills.
Instagram @o.to.kot