Tone of Voice
Visual base
Typography
Colour palette
Visual communication
Iconography
Social media
Branding for Loco!Motion - the brand of Nicole Krawczyk, personal trainer and crossfit coach. Scope of work: Brand Identity: name and claim, brand personality, vision, goals, values, competition analysis, Tone of Voice, communication strategy. Visual Core: brand concept, logo, typography, colour palette. Visual Communication: iconography, photoshoot guidelines, stock photo selection criteria, business card, training plan, advertising gadgets, social media templates, Brand Book, website design. Workshops: graphic software basics, Instagram basics and Meta Business Suite. | 2023-2024 |